1. The business mainly operates globally, with core activities in retail of home décor, furniture, lighting, textiles, and other related products, as well as interior design and space rental services. 2. In home décor retail, it belongs to the boutique/concept store tier, with competitors including other high-end home furnishing brands and design stores. 3. The brand terms used on the official website are "Matuta Home" or "Matuta".