1. The business mainly operates in Europe (France, Spain, Portugal, Germany, Morocco), with its core business being the online sale of various types and brands of tires, while also providing vehicle fitment lookup and installation services. 2. In e-commerce (auto parts), it is a vertical retail player. Competitors include the official websites of major tire brands and comprehensive auto parts e-commerce platforms. 3. The official brand terms are "Confortauto" or "confortauto.fr".