1. Its business is mainly focused on the United States. Its core business is providing a one-stop creative content production and management platform for e-commerce brands, including photography, video, UGC content, and AI tools.
2. It is a leading platform in the e-commerce creative content production space. Competitors include CreatorIQ, Billo, and Stackla.
3. The brand terms used on the official website are "soona" or "soona creative".