1. The business mainly operates in Singapore, with its core business being the online sale of Skechers branded sports and casual footwear, apparel, and accessories. 2. In e-commerce, it is a well-known brand in the sports footwear and apparel retail segment, with competitors including Nike, Adidas, and New Balance. 3. The official website brand terms are "Skechers Singapore" or "Skechers".