1. Its business is mainly focused on the United States, primarily designing and selling women's lingerie, sleepwear, loungewear, and accessories.
2. In e-commerce, it is positioned as a premium lingerie and sleepwear brand, with competitors including Victoria's Secret, ThirdLove, and Savage X Fenty.
3. The brand terms on the official website are "Natori" or "Natori.com".