1. Its business is mainly focused on the United States, with fashionable women's clothing online retail as its main business, covering categories such as dresses, tops, swimwear, and jeans.
2. In the e-commerce industry, it is an emerging fashion brand, with competitors including Shein, Fashion Nova, and Boohoo.
3. The brand terms used on the official website are "BloomChic" or "Bloom Chic".