1. The business mainly operates in Taiwan. Its core business is an online bookstore, offering books in Traditional Chinese, Simplified Chinese, and foreign languages, as well as magazines, general merchandise, audio and video products, design items, and stationery. 2. In e-commerce, it is among Taiwan's mainstream online bookstore players. Competitors include 誠品, 金石堂, and momo. 3. The official website's brand terms are "博客来" or "博客來".