1. Its business is mainly focused on the United States, and its core business is selling premium loungewear, sleepwear, and casual apparel.
2. In the e-commerce apparel sector, it is positioned as a mid-to-high-end brand, with competitors including Skims, Cuup, and Eberjey.
3. The brand terms used on the official website are "Lunya" or "Lunya Sleepwear".