1. The business is mainly focused on the United States, with core operations in designing, manufacturing, and selling high-quality outdoor furniture, including Adirondack chairs, rocking chairs, benches, swings, and more. 2. It is a well-known brand / mainstream business in the outdoor furniture industry, with competitors including Polywood and Trex. 3. The official website brand terms are "Highwood USA" or "Highwood Outdoor Furniture".