1. The business mainly operates in the United States. Its core business is the online sale of natural baby care products, including diapers and wipes, and it also offers subscription services.
2. In e-commerce, it is an emerging brand in the mother-and-baby products segment, with competitors including Huggies, Pampers, and The Honest Company.
3. The brand terms used on the official website are "Parasol Co" or "Parasol".