1. The business mainly operates in the United States (Midwest), focusing on handmade scented candles, candle-making experience workshops, and home fragrance products.
2. It is a distinctive brand in the home fragrance / handicrafts e-commerce space, with competitors including Yankee Candle and Paddywax.
3. The brand terms used on the official website are "Wax Buffalo" or "Wax Buffalo Candles".