1. Its business is mainly in the United States, and its core offering is an AI-driven integrated platform for marketing, sales, and customer management for small and medium-sized businesses. 2. In the Software / SaaS sector, it is a mainstream provider of marketing solutions for small and medium-sized businesses, with competitors including HubSpot and Salesforce. 3. The brand terms used on the official website are "Thryv" or "Thryv platform".