1. The business is mainly focused on the United States, with online retail of women's clothing, shoes, accessories, and children's apparel as its core business.
2. In fashion e-commerce, it is a vertically focused niche brand, with competitors including Lulus, Nasty Gal, and Princess Polly.
3. The brand terms used on the official website are "MISS LOLA" and "Miss Lola".