1. The business mainly operates globally, with its core business focused on selling smart bird feeders, birdhouses, bird baths, and other birdwatching products and accessories. 2. It is a well-known brand in the smart pet / birdwatching device industry, with competitors including BirdBuddy and Netvue. 3. The official website brand terms are "Birdfy" or "Birdfy Feeder".