1. The business mainly operates globally, with core activities in selling power tools, automotive accessories, outdoor gear, and beauty appliances. 2. In e-commerce, it is a well-known brand in the tools and outdoor products segment, with competitors including other tool brands and comprehensive e-commerce platforms. 3. The brand terms used on the official website are "Fanttik", "FanttikOutdoor", and "FanttikRide".