1. Based on existing knowledge, its business is mainly focused on India, and its core business is selling sports apparel, fitness equipment, outdoor gear, bicycles, and various sporting goods through both online retail and offline stores. 2. In the e-commerce industry, it is a leading comprehensive sports goods retail brand. Competitors include Nike, Adidas, Puma, Amazon, Flipkart, and local sporting goods retailers. 3. The main brand keyword on the official site is "Decathlon" or "Decathlon India".