1. The business mainly operates in Madrid and the Iberian Peninsula in Spain. Its core business is an online florist and floral delivery service, offering fresh flowers, potted plants, wedding floral arrangements, and corporate event decoration services. 2. In e-commerce, it is positioned as a local specialist florist. Competitors include other local flower shops and large chain florists. 3. The brand keywords on the official website are "Mar de Flores" and "Floristería Madrid Online".