1. The business is mainly focused on Taiwan, and its core business is selling high-quality decorative paintings made in Taiwan (MIT), authorized giclée art prints, and custom-made services. 2. It is a well-known brand in the e-commerce home decorative painting sector, with competitors including other online home décor brands and galleries. 3. The brand keywords on the official website are "森活小飾" or "mylifedecors".