1. The business is mainly focused on the United States, primarily selling lightweight, breathable, quick-drying water shoes and aquatic sports shoes, including custom orthotic insole services.
2. In e-commerce, it is a vertically specialized brand in the water sports shoe segment, with competitors including other water sports shoe brands and general athletic shoe brands.
3. The brand terms used on the official website are "Crosskix" and "CROSSKIX".