1. The business mainly operates in the United States, with online retail of women's lingerie, sexy apparel, and wedding-related products as its core business. 2. In e-commerce lingerie retail, it is a mid-to-high-end brand, with competitors including Victoria's Secret and Adore Me. 3. The brand terms used on the official website are "Frederick's of Hollywood" or "弗雷德里克好莱坞内衣".