1. The business primarily operates in Poland, with online retail of work shoes, casual shoes, hunting and fishing shoes, children's shoes, and outdoor footwear as its main business.
2. In e-commerce, it is a vertical footwear e-commerce business in Poland, with competitors including eobuwie.pl and Zalando.
3. The brand terms used on the official website are "Demar24" or "Demar24.pl".