1. The business mainly operates in New York, United States, and its core business is the online retail of Halloween costumes, makeup props, collectibles, and novelty gifts.
2. In e-commerce, it is a well-known retailer in the niche segment of themed costumes/props, with competitors including Spirit Halloween and Party City.
3. The official website brand terms are "AbracadabraNYC" or "Abracadabra NYC".