1. The business mainly operates in India, with its core business being the sale of natural Ayurvedic newborn and infant care products, such as creams, body wash, massage oil, etc.
2. In Health / Medical (maternal and baby care), it is an emerging/niche brand, with competitors including Himalaya Wellness and Johnson's Baby.
3. The brand terms used on the official website are "Baby Forest" or "Baby Forest India".