1. The business is mainly focused on the United States. Its core business is selling military-style footwear, apparel, and accessories designed by veterans, and it supports veterans through a nonprofit organization.
2. In e-commerce, it is a vertically focused niche brand. Competitors include Tactical Distributors and 9Line Apparel.
3. The official brand terms on the website are "Combat Flip Flops" or "CFF".