1. The business mainly operates in Rajasthan, India, with a core focus on handmade traditional sweets and snacks such as Gajak, Chikki, and Tilkut.
2. In the food retail industry, it is positioned as a traditional handcrafted brand, with competitors including other Indian traditional sweets brands.
3. The brand terms used on the official website are "Sahu Gajak Bhandar" or "Sahu Gajak".