1. The business mainly operates in Brazil, with its core business providing fast, convenient, and affordable car rental services, including monthly rentals, subscription plans, and used car sales. 2. In the travel / mobility sector, it is one of the main participants in Brazil's car rental market, with competitors including Localiza, Unidas, and Hertz. 3. The official website brand terms are "Movida" or "Movida Aluguel de Carros".