1. The business mainly operates globally (in more than 24 countries), with core activities in the design, production, and sale of sports eyewear, optical glasses, sunglasses, and accessories. 2. It is a well-known brand in the sports eyewear and optical products industry, with competitors including Oakley and Rudy Project. 3. The brand terms on the official website are "Sinner" or "Sinner.eu".