1. The business mainly operates in the United States, with a core focus on selling handmade, additive-free natural botanical skincare products, including cleansing, moisturizing, and exfoliating lines. 2. In the health/medical skincare field, it is positioned as a high-end niche brand, with competitors including other natural organic skincare brands such as Drunk Elephant and Tata Harper. 3. The brand terms used on the official website are "Monastery" and "Monastery Skincare".