1. The business mainly operates in North America (the United States and Canada), with a core focus on selling modern-style home furniture, including sofas, dining tables, chairs, and more.
2. In the home furnishings e-commerce sector, it is positioned as a mid-to-high-end brand, with competitors including West Elm, Article, and Interior Define.
3. The brand terms used on the official website are "Eternity Modern" or "EM".