1. The business mainly operates globally, with online retail of a swimwear brand as its core business, offering women's swimsuits, bikinis, one-piece swimsuits, and more.
2. In swimwear e-commerce, it is a vertical brand. Competitors include Victoria's Secret, Seafolly, and Speedo.
3. The official website's brand terms are "Bleu RodBeattie" or "Bleu Swimwear".