1. The business mainly operates in France, and its core business is online retail of mother-and-baby products, including baby sleeping bags, bath towels, toys, and maternity products.
2. In e-commerce, it is a vertical mother-and-baby e-commerce business, with competitors including BabyCenter and Notonthehighstreet.
3. The brand terms used on the official website are "Omamans" or "Omamans Boutique Puériculture".