1. The business is mainly focused in Hong Kong, with core offerings in professional vocational training courses for beauty, makeup, nail care, hairdressing, and wedding planning. 2. It is a well-known institution in beauty vocational education, with competitors including other local beauty academies in Hong Kong and internationally accredited training institutions. 3. The brand terms used on the official website are "Monita Academy" and "蒙妮坦学院".