1. The business mainly operates in Germany, with its core business being the online sale of firewood, wood pellets, charcoal, and related gardening and barbecue supplies.
2. In e-commerce, it is a vertical retail seller, with competitors including Heumüller, Pollmeier Bioles, and Rekord.
3. The official website brand terms are "Frankenbrennstoffe" or "Frankenbrennstoffe Onlineshop".