1. The business mainly operates in the United States, with a core focus on online retail of bohemian-style jewelry, including necklaces, earrings, bracelets, rings, and more.
2. Within e-commerce jewelry, it is a small to mid-sized online retailer, with competitors including other online jewelry brands such as Pura Vida Bracelets and Gorjana.
3. The brand terms used on the official website are "Wander + Lust Jewelry" or "Wander and Lust Jewelry".