1. The business mainly operates globally, with its core business being the sale of plus-size women's clothing, including dresses, tops, jeans, swimwear, and more.
2. In e-commerce, it is a vertical niche brand, with competitors including Torrid, Eloquii, Lane Bryant, and others.
3. The brand keywords on the official website are "Xpluswear" or "Xpluswear Plus Size".