1. The business is mainly focused on the United States, and its core business is selling organic infant and toddler food, including meat purees, fruit and vegetable purees, grain-free puffs, and formula.
2. It is a well-known brand in the infant and toddler food e-commerce sector, with competitors including Happy Family Organics, Once Upon a Farm, and Gerber.
3. The brand terms used on the official website are "Serenity Kids" or "Serenity Kids®".