1. The business mainly operates in North America (the United States and Canada), with online retail of flavored popcorn (including caramel, chocolate, savory, etc.) as its core business.
2. In e-commerce, it is a vertical food retail brand, and competitors include Popcornopolis, Pop Secret, etc.
3. The brand terms on the official website are "EATABLE" or "EATABLE Popcorn".