1. The business mainly operates in Brazil, with its core business being online retail of fashion apparel such as beachwear, sportswear, and lingerie for the plus-size market. 2. In e-commerce, it belongs to a vertically segmented niche market, with competitors including other Brazilian local fashion e-commerce companies and international brands. 3. The brand terms used on the official website are "Ilhas Rio" or "Ilhas Rio Moda".