1、The business scope is mainly in Brazil, and the main business is selling esoteric and wellness products from the Orient, such as Tarot cards, crystals, prayer beads, and amulets. 2、It belongs to a niche vertical market (esoteric and wellness products) in e-commerce, with competitors including other Brazilian or international esoteric product retailers. 3、The official website brand keywords are "Mandalay" or "Mandalay Shop".