1. The business mainly operates in the United States, with online retail of hair styling tools (such as curling irons, straighteners, and hair dryers) as its core business.
2. In E-commerce, it is a vertical brand in the hair styling tools segment, with competitors including Hot Tools, Dyson, and Conair.
3. The brand terms used on the official website are "Mermade Hair" or "Mermade".