1. The business mainly operates in Europe, with a core business of providing natural pet food based on the BARF diet concept, including raw and cooked meal plans, with subscription support.
2. In the pet food industry, it is an emerging mid-to-high-end brand, with competitors including other pet food brands that offer natural food or BARF diets.
3. The brand terms on the official website are "Natuka" or "Natuka BARF".