1. The business mainly operates in the United States, with a core offering of customizable NFC digital business cards, tags, and business cards for convenient sharing of contact information, websites, or review pages. 2. In the e-commerce / office supplies space, it is a leading player in a niche market, with competitors including other digital business card or NFC tag brands. 3. The brand terms used on the official website are "Tap Tag" or "Tap Tags".