1. The business mainly operates in Poland, with online retail of men's fashion clothing, footwear, and accessories as its core business.
2. In e-commerce, it is a mid-to-high-end men's clothing brand, with competitors including Vistula, Wólczanka, and Zara Man.
3. The brand terms used on the official website are "Pako Lorente" and "PakoLorente".