1. The business is primarily focused on the United States, with its main activity being the design and sale of durable workwear apparel made specifically for women, including pants, coveralls, jackets, and more. 2. It is an emerging brand in the e-commerce workwear apparel space, with competitors including traditional workwear brands such as Carhartt and Dickies. 3. The brand terms used on the official website are "Dovetail Workwear" or "Dovetail".