1. The business mainly operates in the United States, with its core business being the sale of baby diapers made with a 100% cotton liner and no harmful chemicals.
2. In Health / Medical (maternal and baby products), it is an emerging well-known brand and has appeared on Shark Tank. Competitors include other mainstream diaper brands such as Huggies and Pampers.
3. The official website brand terms are "Kudos Diapers" or "Kudos".