1. Its business is mainly focused on Europe, especially Dutch-speaking regions such as Belgium and the Netherlands, and its core business is selling discounted genuine licenses for Microsoft Office, Windows, and other software.
2. In the Software / SaaS sector, it is a small to medium-sized e-commerce player in a vertical niche, with competitors including software license resellers such as SoftwareKeep and SoftwareDeal.
3. The official website brand terms are "LicentiePromo" or "Licentie Promo".