1. The business is mainly focused on Australia, with its core business being the online sale of handbags, suitcases, backpacks, and other bags and leather goods. 2. In e-commerce, it is a mainstream luggage and bag retail brand in Australia, with competitors including Samsonite, American Tourister, and Guess. 3. The official website brand terms are "Strandbags" or "Strandbags Australia".