1. The business mainly operates globally, with its core business being the sale of air purifiers, handheld fans, and other healthy air devices.
2. In the Health / Medical sector, it is in the well-known tier of air purification brands, with competitors including Dyson, Honeywell, and Coway.
3. The brand terms used on the official website are "Blueair" or "Blueair Air Care".