1. The business is primarily located in Uberlândia, Minas Gerais, Brazil, with main operations in computer hardware sales (e.g., desktops, laptops, hard drives, memory) and IT technical services (e.g., repair, installation, formatting). 2. It is a local small-to-medium enterprise in the retail/technical services industry, with competitors including other local computer stores and service providers. 3. The official website brand keywords are "Uber Informática" or "Uberlândia".