1. The business mainly operates in New York / the United States, with online retail of men's and women's designer clothing, footwear, and accessories as its core business.
2. In fashion e-commerce, it is a mid-to-high-end designer brand retailer, with competitors including SSENSE, Farfetch, and Nordstrom.
3. The brand terms on the official website are "ESSX NYC" or "ESSX".